Your own brand. Developed for you.
For retailers and distributors who want a brand of their own: sourced from the US and Europe, developed, registered and executed at the shelf. We built ami this way, and it sells across the region.
Everything a private label needs, in one hand
Sourcing on two continents
Manufacturers across the US and Europe, one partner.
Product selection from real category data
Products with proven demand in your market.
Brand, packaging and compliance in one hand
Identity, formats, labeling and registration.
Launch and shelf execution by our own teams
Placement, merchandising and category management in store.
From idea to shelf in six steps
Sourcing
We find the right manufacturers across the US and Europe: two continents of supply, one partner.
Product selection
We help you choose products with proven demand in your market, using our category data.
Brand development
Name, identity and positioning: a brand your shoppers will recognize as yours.
Packaging
Formats, design and labeling built for your market and its regulations.
Import / export
Registration, documentation, logistics and compliance, handled by us.
Market execution
Launch, placement, merchandising and category management at the shelf.
We’ve done it for ourselves first.
ami was built with exactly this process: sourced, developed, packaged and launched by our team, and it now sells across the region.
When we say we can build your brand, it is because we have already built our own.
ami is the brand that brings the lowest price with the highest quality, redefining the word “value”.
ami is American Foods International’s own brand, created to compete head-to-head in the US, Caribbean and South American markets, offering a multi-segment product range from food to personal care, cleaning and pet supplies.
Inspired by international models, ami redefines what “value” means: not just smart pricing, but also consistent quality, modern marketing and a versatile portfolio designed for everyday life. It’s a brand created for discerning consumers who want more for their money and aren’t willing to sacrifice style or confidence. ami is accessible, yes, but also aspirational, approachable and poised to become a benchmark in its category.
Start the conversation
Tell us your market and the categories you’re interested in. We’ll come back with a view of what your own brand could look like.